Roku Ultra, Ultimate Streaming Player - 4K Streaming Device for TV

Name: Roku Ultra, Ultimate Streaming Player - 4K Streaming Device for TV
Brand: Roku
Price: 96.71 USD
Availability: InStock

Above the middle of our record.

$96.71

Back to its usual price$96.71 is about what it costs on the typical day we recorded. It was $99.00 from October 1.

at Amazon

Above the middle of our record.

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$96.71 is above the middle of our record.

The middle price across the 26 days we have watched it, counting the days a limited-time deal was running, was $94.95. That is $1.76 less than today. It reached $87.99 at least once in that time, and the high was $99.00.

When the price here has fallen to $92.99 or below — 3 times in our record — it stayed there a median of 45 hours, and at most 6 days.

This describes the prices we recorded. It is not a forecast of where this one goes next.

Price at AmazonVerified Oct 10, 4:42 AM UTC

Price history

One line: the best price any tracked retailer charged, per day.

Price set by a third-party seller, not the retailer itself

Rising 4% over 21 days26 days on record · 10 price changes

sales rank — the line rises as it sells moreShaded stretches are sales, from our calendar.

Use this chart elsewhere:The chart redraws itself as we record new prices.

Prices we recorded ourselves. Usual is the price on the typical day, with limited-time deals left out unless they ran on most of the days we recorded; Average is the mean of every recorded day, deals included, so a gap between the two columns is a record holding an outlier.
Price	Now	Lowest	Highest	Usual	Average	Days recorded
New	$96.71	$87.99 on Sep 27	$99.00 on Sep 28	$94.95	$95.62	26
Sold by Amazon	—	$92.99 on Sep 15	$99.00 on Sep 28	—	$95.62	26

#48 of the 215 TVs we track, by Amazon sales rank.

Sales events

Next on the calendar: Black Friday, November 27. We keep checking this price through it and report here what it did.

What our record shows

$3.72 more than the $92.99 it cost on September 29 — this price went up, not down.

Computed from our own checks at Amazon as of October 10. No line here uses a price a retailer told us about.

Where to buy

Amazon$96.71Go

Held for: 4d
Their 26-day low: $87.99
Checked: 7h ago

Prices checked at least every 12 hours. “Held for” is how long that retailer has been charging this price. A hidden price is one we cannot re-confirm recently enough to publish.

We earn a commission on purchases. It never affects our rankings.

Tell me when it drops

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Under a priceNew record lowBack in stock

Already bought it? Tell me if it drops within Amazon’s 30-day return window

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Which offers

Bought on

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What it is

6 attributes, in the retailer’s own words. We record the prices; these we only pass on.

Color: Ultra (with Wi-Fi 6)
Weight: 0.04 pounds
Dimensions: 5 × 4.9 × 1 inches
Model: 4850R
Released: September 2024
Warranty: 2 Year Manufacturer Warranty

Cheaper in TVs, and what changes

Things we track on the same shelf for at least 10% less than $96.71, with the attributes the retailers describe differently. Their words, not our judgement — we record prices, we do not test products.

Every change we recorded at Amazon

Every row is a price we saw change. We write one only when a price actually moves, so a gap here means the price held.

When	Price	Change
Oct 6 · 4d ago	$96.71	−$2.29
Oct 1 · 9d ago	$99.00	+$6.01
Sep 29 · 11d ago	$92.99	−$6.01
Sep 28 · 12d ago	$99.00	+$6.01
Sep 27 · 13d ago	$92.99	+$5.00
Sep 27 · 13d ago	$87.99	−$5.00

6 older changes

When	Price	Change
Sep 22 · 18d ago	$92.99	−$1.96
Sep 16 · 24d ago	$94.95	+$0.69
Sep 16 · 24d ago	$94.26	−$0.69
Sep 15 · 25d ago	$94.95	+$1.96
Sep 15 · 25d ago	$92.99	−$1.96
Sep 15 · 25d ago	$94.95	first seen