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Amazon Black Friday 2026: likely Nov 19–30

Black Friday 2026 falls on Friday, November 27, the day after the fourth Thursday in November, which is the rule that fixes it every year. Amazon has not announced its own sale dates; in 2024 and 2025 its Black Friday Week opened on the Thursday a week before Thanksgiving, which in 2026 is November 19.

29 days away

The week the price history matters most

Black Friday is the one week of the year when almost every price on a product page carries a comparison number beside it, and the one week when those numbers are least worth trusting. A price raised in October and cut in November is still a discount on paper.

The check is the same as any other week and takes the same thirty seconds: compare the price with what that retailer charged for that item before, not with the number printed next to it.

What actually happens to prices

Retailers publish a small number of genuinely deep prices and a large number of ordinary ones under the same banner. Both look identical on a product page: a badge, a crossed-out number, a countdown.

The prices that fall hardest tend to be last-generation models a retailer wants cleared before the new one lands, and own-brand goods where the margin is theirs to give. Current-generation flagship items usually move a few percent and no more.

Last year that split was measured. WalletHub found that 36% of the items on sale for Black Friday 2025 cost no less than they had between October 27 and November 17, and that the rest were about 24% off on average (CNBC, November 26, 2025).

What we will be doing

We keep reading prices through the week (every one of them at least every 20 hours, with an extra batch each hour on top), so each item on this page is judged against its own recorded history rather than against the sale banner above it.

That means a "good price" claim from us in late November is measured against October and September, and we will say plainly when a Black Friday price is not better than the price that item held a month earlier.

What the last sale did

Every product we recorded through Prime Big Deal Days 2026, and whether it was really cheaper: the Prime Big Deal Days report. Black Friday 2026 gets the same test, with its report out on December 1.

Prime Big Deal Days vs Black Friday

Prime Big Deal Days ran October 6–7. Of the 189 products we recorded through it, 107 were really cheaper, at least 5% under their usual price. For each of those, the price it fell to is the bar Black Friday deals have to clear. Today 16 of them cost that or less already. The Prime Big Deal Days report.

  1. JBL Tune Buds - Noise Cancelling Earbuds - Black $32.95 to beat, $99.95 today
  2. Sony WH-CH520 Wireless On-Ear Bluetooth Headphones $33.00 to beat, $38.00 today
  3. JBL Vibe Beam - True Wireless Earbuds - Black $26.55 to beat, $29.95 today
  4. AERCANA Espresso Machine 20 Bar, Office, Latte (Silver) $94.98 to beat, $99.98 today
  5. KitchenAid 5.5-Qt Bowl-Lift Stand Mixer, KSM55SXXX $299.99 to beat, $499.99 today
  6. atatix Espresso Machine with Milk, 20 Bar Pressure Espresso $103.99 to beat, at or under it today
  7. Gourmia Toaster Oven, 6-Slice Capacity, Digital Display $94.98 to beat, $99.99 today
  8. EDGING CASTING 2-in-1 Pre-Seasoned Cast Iron Dutch Oven Pot $29.79 to beat, $39.99 today
  9. Nuovva Enamelled Cast Iron Dutch Oven Pot with Lid-6.4 Quart $42.74 to beat, $64.99 today
  10. Sony WH-1000XM5 Premium Noise Cancelling Wireless Headphones $198.00 to beat, $228.00 today

Amazon’s Black Friday sale, 2019–2025

The dates Amazon ran it on, which is the whole of what can be said about next year without inventing something.

Amazon’s Black Friday sale, 2019–2025
YearDatesLength
2025November 20–December 112 days
2024November 21–December 212 days
2023November 17–2711 days
2022November 24–285 days
2021November 25–295 days
2020November 20–3011 days
2019November 22–December 211 days

Before you buy: Amazon List Price vs your price: is it real?.

Raised in the run-up

Every product we track whose price went up in the past 30 days to at least 5% above any price it held for 3 days or more in the month before. A discount that ended is not on this list: a price back where it usually sits is not a rise. Neither is a change of seller: when Amazon runs out and a reseller takes over at more, nobody raised anything. Nor is a product we had watched for less than 14 days before the rise, since a record that short may never have seen the usual price. A sale price that only takes one of these back to where it was is a return, not a cut. Prices rise for plenty of reasons and we do not claim to know which one applied, only what the numbers were.

  1. VEEKTOMX 10000mAh Mini Power Bank, 22.5W Fast Charger

    At most $9.99 Sep 14–Sep 29 · now $25.99

    +160%
  2. DUMOS 31.5" Walking Pad Desk, Laptop Desk, Home Office

    At most $31.47 Sep 29–Oct 29 · now $57.99

    +84%
  3. Cat Water Fountain Wireless Cordless

    At most $9.99 Sep 18–Oct 12 · now $17.99

    +80%
  4. roborock Qrevo S5V Robot Vacuum and Mop

    At most $499.99 Sep 21–Oct 8 · now $899.99

    +80%
  5. iRobot Roomba 105 Combo Robot Vacuum & Mop, Self-Charging

    At most $179.00 Sep 27–Oct 27 · now $319.00

    +78%
  6. Canon PIXMA TS6520 Wireless Color Inkjet Printer, Compact

    At most $79.00 Sep 18–Oct 18 · now $140.00

    +77%
  7. Panasonic Compact Microwave Oven with 1100 Watts of Cooking

    At most $134.95 Oct 2–Oct 27 · now $234.95

    +74%
  8. Canon PIXMA TR7120 Wireless Color Inkjet, Compact Design

    At most $99.99 Sep 27–Oct 27 · now $172.00

    +72%
  9. NZXT Kraken Core 360 RGB - 360mm AIO CPU Cooler - Black

    At most $79.99 Sep 27–Oct 27 · now $136.38

    +70%
  10. Hyperkin, Windows 10|11, White, Officially licensed

    At most $29.60 Sep 14–Oct 2 · now $49.99

    +68%
All 40 raised prices
  1. Android 16 Tablet 10 Inch, 24GB RAM 64GB ROM 1TB, BT 5.4

    At most $79.98 Sep 23–Oct 23 · now $133.99

    +67%
  2. BOSGAME E2 Mini PC with Ryzen5 3501U, 8GB DDR4RAM 256GB SSD

    At most $199.99 Sep 29–Oct 29 · now $329.99

    +65%
  3. INSIGNIA 32" Class F20 Series LED HD Smart, Free & Live TV

    At most $79.99 Sep 26–Oct 26 · now $129.99

    +62%
  4. Hisense 75" E7 Cinema Series Hi-QLED Mini-LED 4K UHD Smart

    At most $799.99 Sep 28–Oct 28 · now $1,299.99

    +62%
  5. iRobot Roomba 105 Vac Robot Vacuum, Self-Empties for 75 Days

    At most $279.99 Sep 28–Oct 28 · now $449.00

    +60%
  6. Lasko Oscillating Pedestal Fan, Adjustable to 47", 2520

    At most $29.98 Sep 20–Oct 20 · now $46.44

    +54%
  7. Carbrea 6 Pack Translucent Garment Bags, 24" x 42"

    At most $9.99 Sep 19–Oct 19 · now $14.99

    +50%
  8. Hycline Compact Bike Floor Pump, 150 PSI Bicycle Pump

    At most $9.99 Sep 18–Oct 16 · now $14.99

    +50%
  9. Lefant M210 Pro Robot Vacuum with Powerful Suction, White

    At most $99.99 Sep 14–Oct 14 · now $149.99

    +50%
  10. LEGO Star Wars Advent Calendar 2026 75456

    At most $30.00 Oct 8–Oct 25 · now $44.99

    +49%
  11. YUQUESEN Cordless Leaf Blower, Dust, Bright Green

    At most $59.99 Sep 18–Oct 10 · now $89.96

    +49%
  12. WiZ Connected LED Smart Light Bulbs, Matter Compatible

    At most $9.10 Sep 18–Oct 15 · now $13.63

    +49%
  13. Samsung 32-Inch Class HD H5000F Smart TV, Knox Security

    At most $99.00 Sep 10–Oct 1 · now $147.99

    +49%
  14. HP OfficeJet Pro 9135 Wireless All-in-One Color Inkjet

    At most $289.99 Sep 26–Oct 26 · now $429.89

    +48%
  15. beyond by BLACK+DECKER BLACK+DECKER BDST60500APB Stackable

    At most $82.79 Sep 18–Oct 10 · now $120.99

    +46%
  16. FLEXISPOT EN1 48"x24" One-Piece Standing Desk, White

    At most $109.99 Sep 29–Oct 29 · now $159.99

    +45%
  17. HAPPYMONT Massage Recliner Chair, Ink

    At most $116.94 Sep 22–Oct 22 · now $169.96

    +45%
  18. UGREEN Nexode 25000mAh 200W PD 3.1 TFT 3-Port Power Bank

    At most $89.99 Sep 24–Oct 24 · now $129.99

    +44%
  19. LEGO Speed Champions Visa Cash App RB VCARB 01 F1 Race Car

    At most $15.39 Oct 8–Oct 27 · now $21.99

    +42%
  20. Afloia Air Purifier for Home Bedroom Large Room up to 1500

    At most $69.99 Sep 21–Oct 21 · now $99.99

    +42%
  21. Coleman Triton 2-Burner Propane Stove

    At most $83.99 Sep 18–Oct 3 · now $119.99

    +42%
  22. FAOGO Car Vacuum Portable Cordless, Pet Hair & Keyboard

    At most $69.99 Sep 18–Oct 9 · now $99.98

    +42%
  23. Tapo 2K+ Indoor/Outdoor Wired Security Camera, C120

    At most $39.99 Sep 26–Oct 26 · now $56.99

    +42%
  24. Lenovo Legion 5i, Intel® Core™ i7-14700HX, 16 GB Memory

    At most $1,904.29 Sep 10–Sep 29 · now $2,699.99

    +41%
  25. Verizon Prepaid Samsung Galaxy A16 5G, 128GB (Locked)

    At most $49.88 Sep 19–Oct 19 · now $69.88

    +40%
  26. Sony 48 Inch A90K BRAVIA XR 4K HDR TV OLED Smart Google TV

    At most $998.00 Sep 8–Sep 29 · now $1,398.00

    +40%
  27. Philips Hue Signe Smart Color Changing Floor Lamp, 1-Pack

    At most $271.99 Sep 27–Oct 27 · now $379.99

    +39%
  28. EGO POWER+ 16" Cordless Weed Trimmer with Battery

    At most $259.00 Sep 18–Oct 10 · now $359.00

    +38%
  29. ASUS Vivobook Go 14" FHD Business and Student Laptop

    At most $289.99 Sep 13–Oct 5 · now $399.99

    +37%
  30. JBL Go 5 Portable Bluetooth Speaker, Black

    At most $39.95 Oct 3–Oct 26 · now $54.95

    +37%

Current prices at Amazon Verified

Was the Black Friday price real?

For every product we track, we take the lowest price we recorded from November 19 to November 30 and set it against the median price it held over the 45 days from September 21 to November 4, or over the days since we began watching it, where that came later and leaves at least 14. The comparison stops two weeks before the sale, so a price raised in the run-up cannot pass for the normal one. A cut has to be at least 5% below that. We judge a product only when one seller held it through the baseline and set its sale low too: when Amazon restocks under a reseller’s price, the price falls without anyone cutting it.

The report appears here on December 1, the day after the sale ends. Until then there is nothing honest to say about it.

Prices already at their lowest recorded level

Not Black Friday prices: these are today’s, on the shelves it is known for (TVs, laptops, headphones and LEGO sets), and each is at or below every price we have recorded for it at that retailer. What an item already costs is the useful question before any sale.

Price movedNo change yet

Questions people ask

When is Black Friday 2026?
Friday, November 27, 2026. It is always the day after the fourth Thursday of November, so 2027 falls on November 26.
When does Amazon’s Black Friday sale start in 2026?
Amazon has not announced it yet. Its Black Friday Week opened on Thursday, November 21 in 2024 and Thursday, November 20 in 2025 (the Thursday a week before Thanksgiving, which in 2026 falls on November 19) and ran through Cyber Monday. Amazon announced its dates between November 5 and 12 in each of the last three years.
Is Black Friday cheaper than Prime Big Deal Days?
Not across the board: some items are cheaper in October, some in November, and many cost about the same at both. For any one item the test is its Prime Big Deal Days price. A Black Friday price that does not beat it is not the better deal, whatever the badge says.
Are Black Friday deals real?
Not all of them. WalletHub found that 36% of the items on sale for Black Friday 2025 cost no less than they had between October 27 and November 17, while the rest were about 24% off on average. The check for any one item is the price the same retailer charged for it in the weeks before, not the crossed-out number beside the deal.
Are Black Friday prices really the lowest of the year?
For some items yes, for many no. The reliable way to tell them apart is to look at what the same retailer charged for the same item over the preceding months: a price that matches October is not a Black Friday price whatever the badge says.

Buying gifts in the sale and not sure what to get? Gift ideas by person and budget, on HaulPlay. Amazon's 2026 Kids Gift Book, the toy catalog, came out October 5: what is in it and its toys at today's prices. Amazon gifts under $25, checked against price history.