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Prime Day

Prime Day 2026 ran 23–26 June. Amazon has not announced Prime Day 2027; the sale has been held in July most years since 2015, in October in 2020, and in June in 2021 and 2026.

Not announced. We will put the date here when Amazon publishes it, and not before.

Why there is no date on this page

Prime Day has no calendar rule behind it. It is an Amazon marketing date, set by Amazon, announced by Amazon, and moved when it suits them — so any site printing a specific future date is guessing, whatever the confidence of the sentence around it.

What is safe to say is the pattern: two to four days, most often in July but twice in June, a second members-only sale in October since 2022, and a few weeks of notice.

The part worth preparing

The prices worth taking on the day are decided before it: know the item, and know what it normally costs. A price history collected in advance turns a two-day scramble into a yes or no.

The event is Prime-only, so the practical decision is often the membership rather than the item. That is arithmetic you can do now — a saving smaller than the membership is not a saving.

Prices already at their lowest recorded level

Not Prime Day prices — these are today’s. They are here because the useful question before any sale is what the item already costs, and each of these is at or below every price we have recorded for it at that retailer.

A lineTwo or more readings. Every turn in it is a price we saw, with a date on it.A dashed lineOne reading so far. We are not guessing what came before it.3/10 checksHow much record stands behind the price. We hold a verdict until 10.

Questions people ask

When is the next Prime Day?
Amazon has not announced Prime Day 2027. Prime Day 2026 ran 23–26 June; earlier ones were in July except in 2020 (13–14 October) and 2021 (21–22 June). Amazon confirms the dates a few weeks ahead.
Do Prime Day prices beat Black Friday?
It depends entirely on the item, and the only way to answer it for a specific product is to compare both against that product’s own price record. Amazon devices are the one consistent exception — they usually reach their yearly low on Prime Day.