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Prime Day 2027: June or July? Every past date

Amazon has not announced Prime Day 2027. Its recent start days, moved to the 2027 calendar, give June 22–25 or July 13–16; nine of twelve ran in July.

Mid-July is where nine of the twelve so far have landed. Amazon confirms the dates two to four weeks ahead, and the exact one goes here then.

Why there is no date on this page

Prime Day has no calendar rule behind it. It is an Amazon marketing date, set by Amazon, announced by Amazon, and moved when it suits them, so any site printing a specific future date as a fact is guessing, whatever the confidence of the sentence around it.

The pattern is worth planning around all the same, and it is in the table below: nine of the twelve so far fell in July, eight of those in the second week or later. Amazon has confirmed the dates two to four weeks ahead each year: Prime Big Deal Days 2026 was announced on September 15 for October 6. So a mid-July 2027 window is the assumption to hold until a date exists, and late June is the way it has recently been wrong.

Where 2027 falls if Amazon repeats itself

Every Prime Day since 2022 has opened on a Tuesday, and the last two ran four days, Tuesday to Friday. Laid on the 2027 calendar, the start days Amazon has used give three windows: June 22–25, if it repeats 2026’s fourth Tuesday of June; July 13–16, the second Tuesday of July, as in 2022, 2023 and 2025; and July 20–23, the third, as in 2024.

These are past dates moved to next year, not a forecast and not Amazon’s word. Whichever comes true will be announced two to four weeks ahead, and this page will carry it then.

The part worth preparing

The prices worth taking on the day are decided before it: know the item, and know what it normally costs. A price history collected in advance turns a two-day scramble into a yes or no.

The event is Prime-only, so the practical decision is often the membership rather than the item. That is arithmetic you can do now: a saving smaller than the membership is not a saving.

What the last sale did

Every product we recorded through Prime Big Deal Days 2026, and whether it was really cheaper: the Prime Big Deal Days report.

Every Prime Day so far

The dates Amazon ran it on, which is the whole of what can be said about next year without inventing something.

Prime Day dates by year
YearDatesLength
2026June 23–264 days
2025July 8–114 days
2024July 16–172 days
2023July 11–122 days
2022July 12–132 days
2021June 21–222 days
2020October 13–142 days
2019July 15–162 days
2018July 16–172 days
2017July 10–112 days
2016July 12one day
2015July 15one day

Before you buy: Are Amazon Lightning Deals worth it?.

Prices already at their lowest recorded level

Not Prime Day prices: these are today’s, on the shelves it is known for (smart home devices, tablets, kitchen appliances & cookware and vacuums), and each is at or below every price we have recorded for it at that retailer. What an item already costs is the useful question before any sale.

Price movedNo change yet

Questions people ask

When is the next Prime Day?
Amazon has not announced Prime Day 2027. Nine of the twelve held since 2015 ran in July (the exceptions were October 2020, June 2021 and June 2026), so mid-July 2027 is the window to plan for, with the dates usually confirmed two to four weeks ahead.
What are the likely Prime Day 2027 dates?
Amazon has not said. Its recent start days moved to the 2027 calendar give June 22–25 (like 2026), July 13–16 (like 2022, 2023 and 2025) or July 20–23 (like 2024), each a Tuesday to Friday. Those are past patterns, not an announcement.
Do you need Prime for Prime Day?
Yes: its deal prices are for Prime members. Prime is $14.99 a month or $139 a year, Prime for Young Adults $7.49 a month, and new members can start with a free trial; a monthly plan can be cancelled once the sale is over.
Is there another Prime Day in 2026?
No third one has been announced. Amazon’s two Prime sales in 2026 are Prime Day, June 23–26, and Prime Big Deal Days, October 6 and 7. After those, Amazon’s next sale is its Black Friday Week, which opened on the Thursday a week before Thanksgiving in 2024 and 2025: November 19 in 2026, if the pattern holds.
Do Prime Day prices beat Black Friday?
It depends entirely on the item, and the only way to answer it for a specific product is to compare both against that product’s own price record. Amazon devices are the one consistent exception: they usually reach their yearly low on Prime Day.