Sales calendar
Dates fixed by the calendar are stated. Dates set by a retailer are only stated once that retailer has announced them — a guessed date is the single most-copied piece of wrong information in this category.
Labor Day sales
Monday, September 6, 2027
Labor Day 2027 falls on Monday, 6 September — always the first Monday in September. It is the last big appliance and mattress weekend before the autumn electronics cycle.
Memorial Day sales
Monday, May 31, 2027
Memorial Day 2027 falls on Monday, 31 May — the last Monday in May. It opens the outdoor season, which is why the discounts here are shallower than Labor Day on the same goods.
Black Friday
Friday, November 27, 2026
Black Friday 2026 falls on Friday, 27 November — the day after the fourth Thursday in November, which is the rule that fixes it every year.
Cyber Monday
Monday, November 30, 2026
Cyber Monday 2026 falls on Monday, 30 November — the Monday after Thanksgiving, and in practice the online tail of the same sale.
Prime Big Deal Days
Not announced. We will put the date here when Amazon publishes it, and not before.
Amazon has not announced Prime Big Deal Days 2026. Its October sale has run for two days every year since 2022: 11–12 October 2022, 10–11 October 2023, 8–9 October 2024 and 7–8 October 2025.
Prime Day
Not announced. We will put the date here when Amazon publishes it, and not before.
Prime Day 2026 ran 23–26 June. Amazon has not announced Prime Day 2027; the sale has been held in July most years since 2015, in October in 2020, and in June in 2021 and 2026.