Sony 48 Inch A90K BRAVIA XR 4K HDR TV OLED Smart Google TV (XR-48A90K)
$1,398.00 is an ordinary price for the Sony 48 Inch A90K BRAVIA XR 4K HDR TV.
On October 30, 2026 the Sony 48 Inch A90K BRAVIA XR 4K HDR TV costs $1,398.00 at Amazon, sold by Electronics Expo (Authorized Dealer). Its usual price over the 53 days we have recorded since September 8, 2026 is $1,398.00; the lowest we recorded was $998.00, on September 8, 2026.
The middle price across the 53 days we have watched it, counting the days a limited-time deal was running, was $1,398.00. It has held a price as low as $998.00, so there is room to wait if the timing is yours to choose.
The lowest since September 28, 2026, when it cost $998.00.
This describes the prices we recorded. It is not a forecast of where this one goes next.
Price at AmazonVerified
In the Department of Energy’s test, five hours a day, this TV draws 100 watts and uses 344 kWh a year: about $63 a year at the US average of 18.31¢ per kWh (July 2026). How we count
Price history since September 8, 2026 (53 days)
One line: the best price any tracked retailer charged, per day.
Price set by a third-party seller, not the retailer itself
Shaded stretches are sales, from our calendar.
| Price | Now | Lowest | Highest | Usual | Average | Days recorded |
|---|---|---|---|---|---|---|
| New | $1,398.00 | $998.00 on Sep 8 | $1,398.00 on Sep 29 | $1,398.00 | $1,239.51 | 53 |
Next time, from Amazon: change amazon.com to basketprice.com in a product’s address. This one is basketprice.com/dp/B09R8SDM9F.
Sales events
Prime Big Deal Days 2026 (Oct 6–7): the lowest price during it was $1,398.00, more than the $998.00 it usually cost in the 14 days ending two weeks before.
Next on the calendar: Black Friday, likely November 19–30. We keep checking this price through it and report here what it did.
Waiting for a sale? How often prices for TVs move, and how far they swing, beside every other category we track.
Has Sony 48 Inch A90K BRAVIA XR 4K HDR TV dropped in price?
- No: $400.00 more than the $998.00 it cost on September 8, 2026: this price went up, not down.
- Below its usual $1,398.00 on 21 of the 53 days we have watched it here, in one stretch; the lowest, $998.00, held from September 8, 2026 to September 28, 2026.
Computed from our own checks at Amazon as of October 30, 2026. No line here uses a price a retailer told us about.
Where to buy
- Held for
- 31d
- Their 53-day low
- $998.00
- Checked
- 14h ago
Prices checked at least every 20 hours; “held for” is how long that retailer has been charging this price. How we check prices.
We earn a commission on purchases. It never affects our rankings.
What it is
7 attributes, in the retailer’s own words. We record the prices; these we only pass on.
- Size
- 48 inches
- Color
- Black
- Weight
- 36.4 pounds
- Dimensions
- 42.13 × 24.88 × 8.88 inches
- Model
- XR48A90K
- Released
- June 2022
- Warranty
- 1 year manufacturer
Prices by size and type: OLED TVs (19 we price, from $746.95).
Cheaper in TVs, and what changes
Things we track on the same shelf for at least 10% less than $1,398.00, with the attributes the retailers describe differently. Their words, not our judgement: we record prices, we do not test products.
Sony65 Inch BRAVIA 6 OLED 4K HDR Smart Google TV$1,198.00 at Amazon $200.00 lessSize: 65 instead of 48 inchesWeight: 38.2 pounds instead of 36.4 pounds
Samsung55-Inch Class The Frame LS03F 4K QLED Smart TV$897.99 at Amazon $500.01 lessSize: 55 Inch instead of 48 inchesWeight: 37.5 pounds instead of 36.4 pounds
Hisense65“ Hi-QLED S7 CanvasTV Series 4K UHD Google TV$1,197.99 at Amazon $200.01 lessSize: 65-Inch instead of 48 inchesWeight: 51.1 pounds instead of 36.4 pounds
Every change we recorded at Amazon
Every row is a price we saw change. We write one only when a price actually moves, so a gap here means the price held.
| When | Price | Change |
|---|---|---|
| · 31d ago | $1,398.00 | +$400.00 |
| · 52d ago | $998.00 | first seen |
Others we track in TVs
See all TVs prices
$1,398.00
at Amazon · we earn a commission