Sony TV sale
From $398.00 to $3,498.00 for the 11 new models we can price today.
We track 12 Sony TV models at Amazon; 2 are at their recorded low. Sorted by how far below its own median each price sits. Items we have not checked enough times to judge appear last. Cheapest today: $398.00, Sony 43 Inch BRAVIA 2 II LED 4K HDR Smart Google TV (K-43S20M2), Triluminos Pro. When Sony TV models go on sale.
Sony TV models under their usual price

Sony 65 Inch BRAVIA 6 OLED 4K HDR Smart Google TV with Gemini (K-65A60), 4xHDMI 2.1
$1,198.00Verified
Recorded low $1,198.00 on October 26, high $1,698.00.40 days on recordlowest in 40 days · 8% below median

Sony 55 Inch BRAVIA 8 OLED 4K HDR Smart Google TV (K-55XR80), 4K movie credits included
$1,398.00Verified
Recorded low $1,398.00 on October 26, high $1,599.99.48 days on recordlowest in 48 days · 13% below median
When do Sony TV models go on sale?
At Prime Big Deal Days 2026 (October 6–7) we recorded 2 Sony TV models through the sale; none were really cheaper than their usual price in the weeks before, and 1 cost more.
The next Amazon sale is Black Friday, likely November 19–30, 2026.
Crossed-out prices we could not confirm are listed on the discount check.