Sony 43 Inch BRAVIA 2 II LED 4K HDR Smart Google TV (K-43S20M2)
$398.00 is within $1.99 of every price we have recorded.
On October 30, 2026 the Sony 43 Inch BRAVIA 2 II LED 4K HDR Smart Google TV costs $398.00 at Amazon. Its usual price over the 51 days we have recorded since September 10, 2026 is $398.00; today’s price is the lowest we have recorded.
Across 51 days of record it has moved between $398.00 and $399.99. That is too narrow a range for today to be a good or a bad time to buy, even though today sits at the bottom of it.
This describes the prices we recorded. It is not a forecast of where this one goes next.
Price at AmazonVerified
In the Department of Energy’s test, five hours a day, this TV draws 73.5 watts and uses 180 kWh a year: about $33 a year at the US average of 18.31¢ per kWh (July 2026). How we count
Price history since September 10, 2026 (51 days)
One line: the best price any tracked retailer charged, per day.
Shaded stretches are sales, from our calendar.
| Price | Now | Lowest | Highest | Usual | Average | Days recorded |
|---|---|---|---|---|---|---|
| New | $398.00 | $398.00 on Sep 29 | $399.99 on Sep 10 | $398.00 | $398.74 | 51 |
Next time, from Amazon: change amazon.com to basketprice.com in a product’s address. This one is basketprice.com/dp/B0DYKBNW89.
Sales events
Next on the calendar: Black Friday, likely November 19–30. We keep checking this price through it and report here what it did.
Waiting for a sale? How often prices for TVs move, and how far they swing, beside every other category we track.
Has Sony 43 Inch BRAVIA 2 II LED 4K HDR Smart Google TV dropped in price?
- Not once below its usual $398.00 in the 51 days we have watched it here.
Computed from our own checks at Amazon as of October 30, 2026. No line here uses a price a retailer told us about.
Where to buy
- Held for
- 31d
- Their 51-day low
- $398.00
- Checked
- 1h ago
Prices checked at least every 20 hours; “held for” is how long that retailer has been charging this price. How we check prices.
We earn a commission on purchases. It never affects our rankings.
What it is
7 attributes, in the retailer’s own words. We record the prices; these we only pass on.
- Size
- 43
- Color
- Black
- Weight
- 17.2 pounds
- Dimensions
- 37.75 × 24.7 × 10.1 inches
- Model
- K43S20M2
- Released
- September 2025
- Warranty
- 1 Year Manufacturer
Prices by size and type: 43-inch TVs (11 we price, from $149.99).
Cheaper in TVs, and what changes
Things we track on the same shelf for at least 10% less than $398.00, with the attributes the retailers describe differently. Their words, not our judgement: we record prices, we do not test products.
Hisense50" Class E6SR Series Hi-QLED 4K UHD Smart Roku TV$349.99 at Amazon $48.01 lessSize: 50 Inch instead of 43Weight: 19.2 pounds instead of 17.2 pounds
RokuSmart TV$319.99 at Amazon $78.01 lessSize: 50" instead of 43Weight: 18.4 pounds instead of 17.2 pounds
INSIGNIA50" Class F50 Series LED 4K UHD Smart Fire TV$299.99 at Amazon $98.01 lessSize: 50-inch instead of 43Dimensions: 43.8 × 27.5 × 10.39 inches instead of 37.75 × 24.7 × 10.1 inches
Every change we recorded
Every row is a price we saw change. We write one only when a price actually moves, so a gap here means the price held.
| When | Retailer | Price | Change |
|---|---|---|---|
| · 31d ago | Amazon | $398.00 | −$1.99 |
| · 39d ago | Amazonused | $386.80 | first seen |
| · 50d ago | Amazon | $399.99 | first seen |
Others we track in TVs
See all TVs prices
$398.00
at Amazon · we earn a commission