
Roku Smart TV – 50-Inch Select Series, 4K HDR TV
RokuTV with Enhanced Voice Remote – Flat Screen LED Television with Wi-Fi for Streaming Live Local News, Sports, Family Entertainment
cheapest at Amazon
Go to AmazonWe are not ready to call this price.
We check every 3 hours but write a price down only when it changes, and we publish a verdict once 10 different days carry a recorded price. This one has 3, so how soon depends on how often the price moves, not on how often we look. If it is still $326.98 on September 30, this box will say so — a price that has held for two weeks is an answer too.
Every change we recorded
Every row is a price we saw change. We write one only when a price actually moves, so a gap here means the price held.
| When | Retailer | Price | Change |
|---|---|---|---|
| · 1d ago | Amazon | $326.98 | +$26.99 |
| · 1d ago | Amazon | $299.99 | −$28.39 |
| · 2d ago | Amazon | $328.38 | +$28.39 |
| · 2d ago | Amazon | $299.99 | −$34.30 |
| · 2d ago | Amazon | $334.29 | +$5.91 |
| · 2d ago | Amazon | $328.38 | −$5.91 |
| · 3d ago | Amazon | $334.29 | −$0.08 |
| · 3d ago | Amazon | $334.37 | first seen |
What our record shows
- $26.99 more than the $299.99 it cost on September 16 — this price went up, not down.
Computed from our own checks at Amazon as of September 17. No line here uses a price a retailer told us about.
Tell me when it drops
A notification in this browser when the price falls. No email, no account, nothing to install.
At $326.97 we would not have emailed you once since Sep 14. The lowest we recorded was $326.98.
A notification carries a button that stops that alert; blocking notifications for this site in your browser stops them all.
Where to buy
Prices checked every 3 hours. “Held for” is how long that retailer has been charging this price. A hidden price is one we cannot re-confirm recently enough to publish. Delivery is counted only where we have read the retailer’s own figure; where we have not, the total says so instead of assuming it is free.
We earn a commission on purchases. It never affects our rankings.
The evidence
One line: the best price any tracked retailer charged, per day.
| Price | Now | Lowest | Highest | Usual | Days recorded |
|---|---|---|---|---|---|
| New | $326.98 | $299.99 on Sep 15 | $334.29 on Sep 14 | $328.38 | 3 |
| Sold by Amazon | — | $299.99 on Sep 15 | $299.99 on Sep 15 | — | 2 |
| Third-party sellers | — | $326.98 on Sep 16 | $334.29 on Sep 14 | — | 3 |
Tracking since September 14, 2026 · 3 observations
We do not draw a chart under 10 observations. With four data points every product is trivially at its lowest recorded price, and a chart that says so is worse than no chart. Check back once the record is long enough to mean something.
sales rank — higher means selling more
#137 of the 190 TVs we track, by Amazon sales rank.
Sales events
Next on the calendar: Prime Big Deal Days, October 6. We keep checking this price through it and report here what it did. Amazon has not announced Prime Day.
What it is
7 attributes published by the retailers we check, in their words. We record prices; these we pass on.
- Size
- 50"
- Color
- Black
- Weight
- 18.4 pounds
- Dimensions
- 10.6 × 43.8 × 27.8 inches
- Model
- 50R4C5
- Released
- April 2025
- Warranty
- For any Roku Smart Home device, Roku streaming player, Roku Streaming Stick, or Roku audio device, Roku warrants the hardware against defects in materials and workmanship under normal use for a period of one (1) year from the date of purchase ("Warranty Period") if used in accordance with the provided documentation. If Roku determines that the device’s hardware is defective during the Warranty Period, Roku’s sole obligation, and your exclusive remedy, will be to either repair or replace the unit with either a new or rebuilt device, at its option. Important information about warranty returns and replacements is available on the Roku support site. You may also return a device for any reason, subject to the terms of the applicable return policy: 1) Within thirty (30) days from the date of purchase from Roku; or 2) within the applicable return period if purchased from an authorized re-seller or distributor. Additional details regarding product returns can be found on the Roku support site.
Cheaper in TVs, and what changes
Things we track on the same shelf for at least 10% less than $326.98, with the attributes the retailers describe differently. Their words, not our judgement — we record prices, we do not test products.
AmazonAmazon Fire TV Stick HD (newest model), free & live TV, Alexa Voice Remote, powered by the TV, effortless setup, find shows faster with Alexa+$17.99 at Amazon $308.99 lessWeight: 0.1 pounds instead of 18.4 poundsDimensions: 5.56 × 1.52 × 0.69 inches instead of 10.6 × 43.8 × 27.8 inches
AmazonAmazon Fire TV Stick 4K Select (newest model), start streaming in 4K, AI-powered search, and free & live TV, find shows faster with Alexa+$19.99 at Amazon $306.99 lessWeight: 0.09 pounds instead of 18.4 poundsDimensions: 4.26 × 1.18 × 0.55 inches instead of 10.6 × 43.8 × 27.8 inches
AmazonAmazon Fire TV Stick 4K Plus (newest model) with AI-powered Fire TV Search, Wi-Fi 6, stream hundreds of thousands of movies and shows, free & live TV, find shows faster with Alexa+$39.99 at Amazon $286.99 lessWeight: 0.1 pounds instead of 18.4 poundsDimensions: 5.56 × 1.52 × 0.69 inches instead of 10.6 × 43.8 × 27.8 inches
What readers make of it
Nobody has rated this yet. We measure the price. This part is the bit we cannot measure.
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INSIGNIAINSIGNIA 75" Class F50 Series LED 4K UHD Smart Fire TV, Voice Remote with Alexa, Stream Live TV Without Cable$399.99 · low $399.991 retailer · 1 recorded price
RokuRoku Express 4K+ 2021 Streaming Media Player HD/4K/HDR (Renewed)$41.99 · low $39.991 retailer · 3 recorded prices
$326.98
at Amazon · we earn a commission