Roku 40 Inch Class Select Series 1080p Full HD Smart TV WiFi LED

Name: Roku 40 Inch Class Select Series 1080p Full HD Smart TV WiFi LED Display Voice Remote Streaming Apps Included HDMI Cable Streaming Bundle 12 Month…
Brand: Roku
Price: 229.99 USD
Availability: InStock

Above the middle of our record.

Display Voice Remote Streaming Apps Included HDMI Cable Streaming Bundle 12 Month CPS Warranty Television

$229.99

Price went up recentlyRose from $189.99 to $229.99 on September 29.

at Amazon· sold by Electronic Express

Above the middle of our record.

Go to Amazon

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$229.99 is above the middle of our record.

The middle price across the 28 days we have watched it, counting the days a limited-time deal was running, was $189.99. That is $40.00 less than today. It reached $189.99 at least once in that time, and the high was $229.99.

Today's price is $40.00 above its usual $189.99.

This describes the prices we recorded. It is not a forecast of where this one goes next.

Price at AmazonVerified Oct 10, 1:49 AM UTC

In the Department of Energy’s test, five hours a day, this TV draws 59.5 watts and uses 112 kWh a year: about $21 a year at the US average of 18.31¢ per kWh (July 2026). How we count

Price history

One line: the best price any tracked retailer charged, per day.

Price set by a third-party seller, not the retailer itself

28 days on record · 1 price change

sales rank — the line rises as it sells moreShaded stretches are sales, from our calendar.

Use this chart elsewhere:The chart redraws itself as we record new prices.

Prices we recorded ourselves. Usual is the price on the typical day, with limited-time deals left out unless they ran on most of the days we recorded; Average is the mean of every recorded day, deals included, so a gap between the two columns is a record holding an outlier.
Price	Now	Lowest	Highest	Usual	Average	Days recorded
New	$229.99	$189.99 on Sep 13	$229.99 on Sep 29	$189.99	$207.13	28

Sales events

Next on the calendar: Black Friday, November 27. We keep checking this price through it and report here what it did.

What our record shows

$40.00 more than the $189.99 it cost on September 13 — this price went up, not down.

Computed from our own checks at Amazon as of October 10. No line here uses a price a retailer told us about.

Where to buy

Amazon$229.99Go

Held for: 11d
Their 28-day low: $189.99
Checked: 8h ago

Prices checked at least every 12 hours. “Held for” is how long that retailer has been charging this price. A hidden price is one we cannot re-confirm recently enough to publish.

We earn a commission on purchases. It never affects our rankings.

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Under a priceNew record lowBack in stock

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Which offers

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What it is

5 attributes, in the retailer’s own words. We record the prices; these we only pass on.

Size: 40 inches
Color: BlacK
Dimensions: 37 × 21 × 3 inches
Model: 40R2A5RKIT1
Warranty: 12 Months

Cheaper in TVs, and what changes

Things we track on the same shelf for at least 10% less than $229.99, with the attributes the retailers describe differently. Their words, not our judgement — we record prices, we do not test products.