Roku 40-Inch Select Series Smart TV 2026-1080p Full HD TV - RokuTV
Price went up recentlyRose from $139.99 to $159.99 on October 29, 2026.
at Amazon
#12 by sales rank of the 244 in TVs
Above the middle of our record.
Go to Amazon$159.99 is above the middle of our record.
On October 30, 2026 the Roku 40-Inch Select Series Smart TV costs $159.99 at Amazon. Its usual price over the 51 days we have recorded since September 10, 2026 is $158.00; the lowest we recorded was $139.99, on October 25, 2026.
The middle price across the 51 days we have watched it, counting the days a limited-time deal was running, was $158.00. That is $1.99 less than today. It reached $139.99 at least once in that time, and the high was $159.99.
This describes the prices we recorded. It is not a forecast of where this one goes next.
Price at AmazonVerified
Price history since September 10, 2026 (51 days)
One line: the best price any tracked retailer charged, per day.
Shaded stretches are sales, from our calendar.
| Price | Now | Lowest | Highest | Usual | Average | Days recorded |
|---|---|---|---|---|---|---|
| New | $159.99 | $139.99 on Oct 25 | $159.99 on Sep 16 | $158.00 | $156.15 | 51 |
- 30 days
- $139.99 on Oct 25
- All time
- $139.99 on Oct 25
Next time, from Amazon: change amazon.com to basketprice.com in a product’s address. This one is basketprice.com/dp/B0FV57TPWT.
Sales events
Next on the calendar: Black Friday, likely November 19–30. We keep checking this price through it and report here what it did.
Waiting for a sale? How often prices for TVs move, and how far they swing, beside every other category we track.
Has Roku 40-Inch Select Series Smart TV dropped in price?
- No: $20.00 more than the $139.99 it cost on October 25, 2026: this price went up, not down.
- Below its usual $158.00 on 9 of the 51 days we have watched it here, in 2 separate stretches; the lowest, $139.99, held from October 25, 2026 to October 28, 2026.
Computed from our own checks at Amazon as of October 30, 2026. No line here uses a price a retailer told us about.
Where to buy
- Held for
- 1d
- Their 51-day low
- $139.99
- Checked
- 3h ago
Prices checked at least every 20 hours; “held for” is how long that retailer has been charging this price. How we check prices.
We earn a commission on purchases. It never affects our rankings.
What it is
7 attributes, in the retailer’s own words. We record the prices; these we only pass on.
- Size
- 40"
- Color
- Black
- Weight
- 10.6 pounds
- Dimensions
- 35.1 × 21.9 × 7.1 inches
- Model
- 40R3E5
- Released
- March 2026
- Warranty
- For any Roku Smart Home device, Roku streaming player, Roku Streaming Stick, or Roku audio device, Roku warrants the hardware against defects in materials and workmanship under normal use for a period of one (1) year from the date of purchase ("Warranty Period") if used in accordance with the provided documentation. If Roku determines that the device’s hardware is defective during the Warranty Period, Roku’s sole obligation, and your exclusive remedy, will be to either repair or replace the unit with either a new or rebuilt device, at its option. Important information about warranty returns and replacements is available on the Roku support site. You may also return a device for any reason, subject to the terms of the applicable return policy: 1) Within thirty (30) days from the date of purchase from Roku; or 2) within the applicable return period if purchased from an authorized re-seller or distributor. Additional details regarding product returns can be found on the Roku support site.
Cheaper in TVs, and what changes
Things we track on the same shelf for at least 10% less than $159.99, with the attributes the retailers describe differently. Their words, not our judgement: we record prices, we do not test products.
RokuStreambar SE, 4K Soundbar with Built-in Streaming Device$99.99 at Amazon $60.00 lessSize: (Pack of 1) instead of 40"Weight: 2 pounds instead of 10.6 pounds
Hisense32-Inch Class QD4SR Series Hi-QLED HD Smart Roku TV$119.99 at Amazon $40.00 lessSize: 32-inch instead of 40"Weight: 7.5 pounds instead of 10.6 pounds
XIAOMITV Box S 3rd Gen - 4K UHD, Google TV, 32GB Memory$105.99 at Amazon $54.00 lessReleased: April 2025 instead of March 2026
Every change we recorded at Amazon
Every row is a price we saw change. We write one only when a price actually moves, so a gap here means the price held.
| When | Price | Change |
|---|---|---|
| · 1d ago | $159.99 | +$20.00 |
| · 5d ago | $139.99 | −$20.00 |
| · 11d ago | $159.99 | +$1.99 |
| · 43d ago | $158.00 | −$1.99 |
| · 44d ago | $159.99 | +$1.99 |
| · 45d ago | $158.00 | +$8.01 |
| · 50d ago | $149.99 | first seen |
Others we track in TVs
See all TVs prices
RokuUltra, Ultimate Streaming Player - 4K Streaming Device for TV$149.00 · low $87.991 offer · 25 recorded prices
Hisense40QD4SV 40 inch Class QD4 Series FHD Hi-QLED TV$169.99 · low $157.971 offer · 10 recorded prices
Hisense40-Inch Class QD4 Series Hi-QLED FHD Smart Fire TV$169.99 · low $157.971 offer · 16 recorded prices
$159.99
at Amazon · we earn a commission