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How to check Amazon price history

Amazon now shows up to 365 days of price history itself: tap the price history link beside the price on a product page. What it shows is the price line. Whether today’s deal beats what the item usually costs is still a judgement you make from it.

Updated · BasketPrice editorial

Where Amazon puts it

On an eligible product page there is a price history link right next to the price, in the app and on desktop. The second route is Alexa for Shopping — the assistant Amazon called Rufus until 13 May 2026 — where you can ask "What’s the price history?" or "Is this the lowest price recently?"

The chart has three windows: 30, 90 and 365 days. The year-long view began rolling out in the US, UK and India in May 2026; before that the longest was 90 days. It is free and does not need Prime. Amazon says more than 50 million customers have used price history since it launched in 2024.

Reading the line, not the badge

The useful number on that chart is the price the item sat at for most of the window, not the lowest point on it. A low that lasted a day was a promotion; a price that held for weeks is what the item actually costs. Compare today against the long flat stretches.

Then look at the weeks before a sale. A price that climbs a few weeks ahead of Prime Day or Black Friday and falls back on the day is a return, not a cut, however large the percentage on the badge. The 365-day view is long enough to see the same item through last year’s sales, which is its real use.

What a price history page here adds

Amazon’s chart is a year long and ours is not: we began recording on 7 September 2026. What we add is the reading. Every product page here states how long today’s price has held, where it sits against the middle of our record, and — once the record is long enough — a verdict on whether it is a good price, with the rule behind it printed on the page.

It also lives outside the Amazon app. You can find it from a search engine before you open a listing, compare it with the cheaper models on the same shelf, and set a price alert that reaches you as a browser notification.

Former prices our record does not back up

Each of these offers advertises a former price higher than any price we have recorded for that exact item at that retailer in 90 days. The claim may predate our record, but the percentage on it is unevidenced — which is what a price history chart is for checking.

Price movedNo change yetDays to a verdict

Questions people ask

How do I see the price history of an item on Amazon?
Open the product page and tap the price history link beside the price, in the app or on desktop. You can also ask Alexa for Shopping "What’s the price history?" on the product page. It shows 30, 90 or 365 days.
How far back does Amazon price history go?
Up to 365 days, in the US, UK and India. The year-long window started rolling out in May 2026; before then the longest was 90 days.
Does Amazon price history need Prime?
No. Amazon’s price history is available to all customers, members or not.
Why is there no price history link on some Amazon products?
Amazon shows it on eligible product pages only and does not publish which ones qualify. For those, a third-party tracker such as the product pages here is the fallback, for the items we track.