Sony 65 Inch BRAVIA XR8B OLED 4K HDR Smart Google TV (K-65XR8B)
than the $1,998.00 it sold for on the typical day since September 13
Limited time deal · ends Oct 12, 2:59 AM ET
New lowBelow every price we recorded since September 13. The previous low was $1,747.99.
at Amazon
The lowest price we have recorded.
Go to Amazon$1,698.00 is the lowest price we have recorded.
Across 28 days of record and 6 price changes, it has not gone below this. Our record starts when we started watching, not when the product launched.
The lowest since we started tracking it on September 13. Today's price is $300.00 below its usual $1,998.00.
This describes the prices we recorded. It is not a forecast of where this one goes next.
Price at AmazonVerified
In the Department of Energy’s test, five hours a day, this TV draws 138 watts and uses 355 kWh a year: about $65 a year at the US average of 18.31¢ per kWh (July 2026). How we count
Price history
One line: the best price any tracked retailer charged, per day.
Price set by a third-party seller, not the retailer itselfLightning or limited-time deal
sales rank — the line rises as it sells moreShaded stretches are sales, from our calendar.
| Price | Now | Lowest | Highest | Usual | Average | Days recorded |
|---|---|---|---|---|---|---|
| New | $1,698.00 | $1,698.00 on Oct 5 | $1,998.00 on Sep 26 | $1,998.00 | $1,838.00 | 28 |
| Sold by Amazon | — | $1,698.00 on Oct 5 | $1,998.00 on Sep 19 | — | $1,890.86 | 28 |
| Third-party sellers | — | $1,747.99 on Sep 14 | $1,799.99 on Sep 16 | — | $1,796.14 | 27 |
Sales events
Next on the calendar: Black Friday, November 27. We keep checking this price through it and report here what it did.
What our record shows
- $300.00 less than the $1,998.00 Amazon was charging on September 28.
Computed from our own checks at Amazon as of October 10. No line here uses a price a retailer told us about.
Where to buy
- Held for
- 5d
- Their 28-day low
- $1,698.00
- Checked
- 5h ago
Prices checked at least every 12 hours. “Held for” is how long that retailer has been charging this price. A hidden price is one we cannot re-confirm recently enough to publish.
We earn a commission on purchases. It never affects our rankings.
Tell me when it drops
A notification in this browser when the price falls. No email, no account, nothing to install.
A notification carries a button that stops that alert; blocking notifications for this site in your browser stops them all.
What it is
6 attributes, in the retailer’s own words. We record the prices; these we only pass on.
- Size
- 65 Inch
- Color
- Black
- Dimensions
- 56.88 × 33.75 × 9.88 inches
- Model
- K65XR8B
- Released
- August 2025
- Warranty
- 1 year
Cheaper in TVs, and what changes
Things we track on the same shelf for at least 10% less than $1,698.00, with the attributes the retailers describe differently. Their words, not our judgement — we record prices, we do not test products.
Sony65 Inch BRAVIA 6 OLED 4K HDR Smart Google TV with Gemini (K-65A60)$1,298.00 at Amazon $400.00 lessSize: 65 instead of 65 InchDimensions: 56.81 × 33.94 × 11.89 inches instead of 56.88 × 33.75 × 9.88 inches
Sony65 Inch BRAVIA 7 Mini LED QLED 4K HDR Smart Google TV (K-65XR70)$1,198.00 at Amazon $500.00 lessSize: 65 instead of 65 InchDimensions: 57.09 × 35.43 × 3.23 inches instead of 56.88 × 33.75 × 9.88 inches
Sony65 Inch BRAVIA 5 Mini LED 4K HDR Smart Google TV (K-65XR50)$1,398.00 at Amazon $300.00 lessSize: 65 inches instead of 65 InchDimensions: 57 × 32.88 × 13.63 inches instead of 56.88 × 33.75 × 9.88 inches
Every change we recorded
Every row is a price we saw change. We write one only when a price actually moves, so a gap here means the price held.
| When | Retailer | Price | Change |
|---|---|---|---|
| · 5d ago | Amazon | $1,698.00 | −$300.00 |
| · 5d ago | Amazonused | $1,499.99 | first seen |
| · 12d ago | Amazon | $1,998.00 | +$200.00 |
| · 12d ago | Amazon | $1,798.00 | −$200.00 |
| · 14d ago | Amazon | $1,998.00 | +$198.01 |
| · 21d ago | Amazon | $1,799.99 | −$198.01 |
6 older changes
| When | Retailer | Price | Change |
|---|---|---|---|
| · 21d ago | Amazon | $1,998.00 | +$198.01 |
| · 24d ago | Amazon | $1,799.99 | +$52.00 |
| · 26d ago | Amazon | $1,747.99 | −$50.01 |
| · 26d ago | Amazon | $1,798.00 | −$1.99 |
| · 26d ago | Amazon | $1,799.99 | +$1.99 |
| · 27d ago | Amazon | $1,798.00 | first seen |
Others we track in TVs
See all TVs prices
Sony55 Inch BRAVIA 8 OLED 4K HDR Smart Google TV (K-55XR80)$1,498.001 retailer · 4 recorded prices
Hisense85" U7 Mini-LED ULED 4K UHD Best Premium Gaming Smart Google TV (85U7SG, 2026 New) - Hi-QLED, Native 165Hz, VRR 330, HDR10+, Dolby Vision IQ·Atmos, IMAX Enhanced, Anti-Reflection, 2.1.2 Ch$1,697.991 retailer · 4 recorded prices
Sony55 Inch BRAVIA 8 II QD OLED 4K HDR Smart Google TV (K-55XR80M2)$1,998.001 retailer · 3 recorded prices
Sony48 Inch A90K BRAVIA XR 4K HDR TV OLED Smart Google TV (XR-48A90K)$1,398.00 · low $998.001 retailer · 2 recorded prices- Sony65 Inch BRAVIA 5 Mini LED 4K HDR Smart Google TV (K-65XR50)$1,398.00 · low $999.971 retailer · 4 recorded prices
LG55-Inch OLED evo AI 4K G5 Series Smart TV (OLED55G5WUA, 2025)$1,799.96 · low $999.961 retailer · 27 recorded prices
$1,698.00
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