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Sony 55 Inch BRAVIA XR8B OLED 4K HDR Smart Google TV (K-55XR8B)

XR Processor with AI Technology, Dolby Vision/Atmos, Exclusive Features for PlayStation®5

$1,398.00Verified

−7% $101.99 below Amazon’s List Price, $1,499.99

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Ships from and sold by Amazon.com · 30-day returns on most items · Holiday returns

Amazon best seller No. 11 in OLED TVs

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On Amazon: its price history beside the price, up to 365 days where Amazon shows one · customer reviews

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What it is

6 attributes, in the retailer’s own words.

Size
55
Color
Black
Dimensions
48.38 × 27.88 × 9.88 inches
Model
K55XR8B
Released
August 2025
Warranty
1 year

Black Friday is Friday, November 27, 2026. Amazon’s Black Friday deals run November 19–30, through Cyber Monday, from 12:01 a.m. PT (3:01 a.m. ET) on November 19. , Amazon lists Sony 55 Inch BRAVIA XR8B OLED 4K HDR Smart Google TV at $1,398.00, with no deal badge.

Cheaper in TVs, and what changes

Things of the same kind for at least 10% less than $1,398.00, with the attributes the retailers describe differently. Their words, not our judgement: we compare listings, we do not test products.

By size: 55-inch TVs (31 listed) · OLED TVs (24 listed)

Identifiers

ASIN
B0FHX84W4X
EAN
0027242934122

Choosing a smart TV

ENERGY STAR says certified televisions are, on average, about 34% more energy efficient than conventional models, and that a certified TV must consume 0.5 watts or less in Sleep Mode.

A refresh-rate number can depend on the model and on what is connected: Samsung’s gaming-TV footnotes say 4K at 144 Hz, 165 Hz or 240 Hz is only available with PC-connected games that support it (a PC graphics card is required), over HDMI 2.1. The same page gives the QN990F Motion Xcelerator 120 Hz and the QN90F 144 Hz, so read the footnote under the number.

All smart TVs we list

Sources: ENERGY STAR, Televisions · Samsung, Gaming TVs

Next time, from Amazon: change amazon.com to basketprice.com in a product’s address. This one is basketprice.com/dp/B0FHX84W4X.

All tvs prices

Best sellers in OLED TVs on Amazon

By Amazon’s own sales rank in this category, read with each price.

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