Apple Watch Ultra 4 GPS + Cellular 49mm Smartwatch
$774.00 is its usual price.
On November 2, 2026 the Apple Watch Ultra 4 GPS + Cellular 49mm Smartwatch costs $774.00 at Amazon. Its usual price over the 50 days we have recorded since September 14, 2026 is $774.00; today’s price is the lowest we have recorded.
The middle price across the 50 days we have watched it, counting the days a limited-time deal was running, was $774.00. Today's price is also the lowest we have recorded, so our record has nothing lower to wait for, but a price this close to the usual one is not a discount, whatever former price is printed beside it.
The lowest since October 7, 2026, when it cost $774.00.
When the price here has fallen to $779.99 or below (11 times in our record), it stayed there a median of 15 hours, and at most 8 days. Today's has run 25 days so far.
This describes the prices we recorded. It is not a forecast of where this one goes next.
Price at AmazonVerified
Apple launched the Apple Watch Ultra 4 in September 2026, from $799.00.
Apple last updated the Apple Watch Ultra in September 2026, 2 months ago; its last 4 releases came about 16 months apart. Release dates from the MacRumors Buyer’s Guide.
Price history since September 14, 2026 (50 days)
One line: the best price any tracked retailer charged, per day.
Shaded stretches are sales, from our calendar.
| Price | Now | Lowest | Highest | Usual | Average | Days recorded |
|---|---|---|---|---|---|---|
| New | $774.00 | $774.00 on Oct 7 | $799.00 on Sep 14 | $774.00 | $780.30 | 50 |
- 30 days
- $774.00 on Oct 7
- All time
- $774.00 on Oct 7
Next time, from Amazon: change amazon.com to basketprice.com in a product’s address. This one is basketprice.com/dp/B0HJB6C34Y.
Sales events
Next on the calendar: Black Friday, likely November 19–30. We keep checking this price through it and report here what it did.
Waiting for a sale? How often prices for smartwatches move, and how far they swing, beside every other category we track.
Has Apple Watch Ultra 4 GPS + Cellular 49mm Smartwatch dropped in price?
- Yes: $25.00 less than the $799.00 Amazon was charging on September 25, 2026.
- Not once below its usual $774.00 in the 50 days we have watched it here.
Computed from our own checks at Amazon as of November 2, 2026. No line here uses a price a retailer told us about.
Where to buy
- Held for
- 25d
- Their 50-day low
- $774.00
- Checked
- 2h ago
Prices checked at least every 20 hours; “held for” is how long that retailer has been charging this price. How we check prices.
We earn a commission on purchases. It never affects our rankings.
What it is
5 attributes, in the retailer’s own words. We record the prices; these we only pass on.
- Color
- Black Titanium w/ Translucent Black Ocean Band
- Dimensions
- 8.43 × 4.65 × 1.5 inches
- Model
- MJAY4LS/A
- Released
- September 2026
- Warranty
- Apple One (1) Year Limited Warranty
Cheaper in Smartwatches, and what changes
Things we track on the same shelf for at least 10% less than $774.00, with the attributes the retailers describe differently. Their words, not our judgement: we record prices, we do not test products.
SamsungGalaxy Watch Ultra2, Titanium Gray, 47mm LTE Smartwatch$692.17 at Amazon $81.83 lessReleased: October 2026 instead of September 2026Warranty: 2 Years instead of Apple One (1) Year Limited Warranty
SamsungGalaxy Watch Ultra (2025), Titanium Silver$489.99 at Amazon $284.01 lessDimensions: 7.44 × 2.76 × 2.13 inches instead of 8.43 × 4.65 × 1.5 inchesReleased: July 2025 instead of September 2026
GarminVenu 4 Health Fitness GPS Smartwatch$554.99 at Amazon $219.01 lessWarranty: 1 Year Limited Warranty instead of Apple One (1) Year Limited Warranty
Every change we recorded at Amazon
Every row is a price we saw change. We write one only when a price actually moves, so a gap here means the price held.
| When | Price | Change |
|---|---|---|
| · 25d ago | $774.00 | −$25.00 |
| · 26d ago | $799.00 | +$25.00 |
| · 26d ago | $774.00 | −$25.00 |
| · 29d ago | $799.00 | +$19.01 |
| · 36d ago | $779.99 | −$19.01 |
| · 38d ago | $799.00 | +$19.01 |
6 older changes
| When | Price | Change |
|---|---|---|
| · 39d ago | $779.99 | −$19.01 |
| · 39d ago | $799.00 | +$19.01 |
| · 39d ago | $779.99 | −$19.01 |
| · 40d ago | $799.00 | +$19.01 |
| · 40d ago | $779.99 | −$19.01 |
| · 40d ago | $799.00 | +$19.01 |
Others we track in Smartwatches
See all Smartwatches prices
AppleWatch Ultra 3 [GPS + Cellular 49mm] Running & Multisport$699.97 · low $599.971 offer · 21 recorded prices- SamsungGalaxy Watch Ultra2, Titanium Gray, 47mm LTE Smartwatch$692.17 · low $649.381 offer · 57 recorded prices
AppleWatch Ultra 3 [GPS + Cellular, 49mm] Rugged Titanium Case with Anchor Blue Ocean Band (Renewed)$594.991 offer · 20 recorded prices
$774.00
at Amazon · we earn a commission